Privacy Policy

This Privacy Policy describes how GetBlackPlates.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at contact@getblackplates.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device Information

Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our processor Shopify.
Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

Purpose of collection: To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our processor Shopify.
Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

Purpose of collection: To provide customer support.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our customer support service providers.
Personal Information collected: Any Personal Information you provide during the customer support interaction.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at contact@getblackplates.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.
We use Shopify Audiences to help us show ads on other websites with our advertising partners. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

If you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a short period.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a short period.

Selling Personal Information

Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at contact@getblackplates.com.

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (the 'Right to Know'), port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at contact@getblackplates.com.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the email address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences.

We use the following cookies to optimize your experience on our Site and to provide our services:

Please ensure this list is updated according to Shopify’s current cookies. For the most accurate information, visit Shopify's Cookie Policy.

Cookies Necessary for the Functioning of the Store

_ab: Used in connection with access to admin. Expires after 2 years.
_secure_session_id: Used in connection with navigation through a storefront. Expires after 24 hours.
cart: Used in connection with shopping cart. Expires after 2 weeks.
cart_sig: Used in connection with checkout. Expires after 2 weeks.
_shopify_country: Used in connection with checkout. Session-based.

Reporting and Analytics

_tracking_consent: Tracking preferences. Expires after 1 year.
_landing_page: Track landing pages. Expires after 2 weeks.
_orig_referrer: Track landing pages. Expires after 2 weeks.
_s: Shopify analytics. Expires after 30 minutes.
_shopify_s: Shopify analytics. Expires after 30 minutes.
_shopify_y: Shopify analytics. Expires after 1 year.
_y: Shopify analytics. Expires after 1 year.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted.

Managing Cookies

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls. Please note that removing or blocking cookies can negatively impact your user experience.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

If you would like to make a complaint, please contact us by e-mail at contact@getblackplates.com.

If you are not satisfied with our response, you have the right to lodge your complaint with the relevant data protection authority. For residents of the EEA, you can contact your local data protection authority. Contact details can be found here: EU Data Protection Authorities.

Last Updated: September 20, 2023